Fleet guide · Columbus
The truck has one job: be remembered.
A commercial wrap is signage moving through traffic. The design has to read quickly, fit the actual body and repeat across the fleet.
Before production
Read at road speed
Company name, service and one action must survive a three-second glance.
Built for the vehicle
Door seams, handles, wheel arches and body lines are part of the layout, not obstacles discovered at install.
One fleet system
Colors, phone, URL and placement stay consistent while the art adapts to vans, trucks and trailers.
Files before film
Approved vector marks, final copy and vehicle measurements prevent expensive changes after production starts.
Bring one vehicle first
Prove the system on a pilot.
Start with the vehicle type that represents the fleet. Approve fit, readability and production before repeating it.